Tagging is a way of categorizing and sorting those who promote for you. You can edit an advocate and manually add tags to them if you want to to help you categorize them. But the most efficient way to do it is to add tags to recruitments and create recruitments based on the type of advocates you are recruiting. So, if you are a music promoter you may create a recruitment for a certain genre or sub-genre and make the tag for that recruitment 'country music'. Every person who becomes an advocate for you through that recruitment gets tagged with 'country music' and you can later search or create a promotion for just people with that tag.
Another time advocates can get tagged is if you include them in a promotion that active rewards and then they meet the traffic threshold you set for the reward and earn the tag. So, for instance, you may have a concert promotion for a country music concert, following the above example. If you make a reward on that promotion have a tag of 'great at country music promotion' then set the threshold for 10 people visited, once an advocate gets 10 visits to their link for that promotion they inherit the tag 'great at country music promotion'. This way you can know not only who is interested in promoting country music but tag people who are good at it.
These are categories that are applied to the advocate for meeting the threshold of the reward. Seperate them by commas. For instance, if you have a threshold of 100 people visited for this reward and you are doing a country music concert promotion for Kenny Chesney you may want to have tags/badges of 'country music, kenny chesney fan' because if they reach 100 people sent to their tracking link they tagged as being good at country music promotion and a kenny chesney fan. You can use this later as context to promote related things to them and help provide context on which adovcates are good at what type of promotion.
This is the number of times a reward can be triggered. For instance you may want to say only the first 3 people who reach a certain threshold can trigger a reward. If you leave this blank the reward can be triggered by all who reach the threshold.
This is the amount of times an advocate's unique tracking link was shared to Twitter. Every time it is retweeted by someone else or tweeted by the advocate the number will increase. We only communicate with Twitter intermittently to get updates to the number.
This is the amount of times the advocate's unique tracking link was shared to facebook. It can be posted it to the advocate's wall, other people's walls by the advocate, and other people can share it from the advocate's post. All of these instances will increase the number of facebook shares. This number may be on a delay to be updated. We only communicate with Facebook intermittently to get updates to the number.
This is the amount of people that have went through the advocate's link. Not to be confused with views. A person can view a link many times. But this number only refers to the amount of unique individuals who have went through the advocate's tracking link.
This is the amount of people that have achieved some goal. Maybe it's a purchase, a ticket sale, a signup form, or some other goal. We have a snippet of code that you can get from the promotion details page for goal tracking. If an advocate sends someone to their tracking link and that visit ends in a page where you have the goal tracking snippet it will be tracked as a goal accomplished for the advocate. You can put the goal tracking snippet on your thank you page or your receipt page or anything like that.
This is the amount of times an advocate's link was viewed. It's not to be confused with the amount of people visited. For instance, one person and save the advocate's link and view it many times by going back to it later or refreshing the page more than once.
This is the amount of people that clicked the advocate's link above and then went on to click the button at the bottom left of the page next to the advocate's name and picture. Or the 'Call To Action' link. You must have call to action on for this promotion and an active link in call to action link to make this work.
This is the amount of times your unique tracking link was shared to Twitter. Every time it is retweeted by someone else or tweeted by you the number will increase. We only communicate with Twitter intermitently to get updates to the number.
This is the amount of times your unique tracking link was shared to facebook. You can post it to your wall, other people's walls, and other people can share it from your post. All of these instances will increase the number of facebook shares. This number may be on a delay to be updated. We only communicate with Facebook intermittently to get updates to the number.
This is the amount of people that have went through your link. Not to be confused with views. A person can view a link many times. But this number only refers to the amount of unique individuals who have went through your tracking link.
This can be signups or sales that you generate from the people that visit your link. It depends on the contest details. Please refer to the initial email that you received for better details.
This is the amount of times your link was viewed. It's not to be confused with the amount of people clicked. For instance, one person and save your link and view it many times by going back to it later or refreshing the page.
This is the amount of people that clicked your link above and then went on to click the button at the bottom left of the page next to your name and picture. Or the 'Call To Action' link.
This is what is used in the gamifying of the promotion to turn in to points.
This is the text at the top of the game page that will be created when you turn gamify on. It is meant for you to encourage advocates to compete by giving them some goal of something they can win by driving traffic to their tracker link. You could offer a discount or free tickets to an upcoming event for the most amount of traffic. Make this text a pitch for them to help promote for you.
This can be a recruitment or promotion you have created that is active. It can even be the current recruitment you are editing. When you select one it will email anyone that joins this recruitment with an autoresponder to include them in a promotion you have selected automatically or to encourage them to help you recruit for a recruitment if you select a recruitment. It will track all of the newly joined advocate's activity through their unique tracker link. NOTE: An autoresponder will not work until you select one in the target drop down AND check the 'Use Autoresponder?' checkbox below then save the recruitment changes.
When you select an active promotion or recruitment for your autoresponder target it will by default use the email content it already has for that recruitment or autoresponder. If you click 'override target email' you can edit the content of that email so it can be slightly different than the email that goes out for a promotion. Maybe you want to welcome the new advocate in addition to telling them about the promotion or recruitment.
A view of what your Advocates contact cards look like on the backend of the platform.
When you create and send a promotion to your advocates, they will receive their own promo landing page with unique tracker link, to share with their network.
A view of Reports that allow you to measure and track which advocates and promotions are generating the most awareness.
If a promotion is public any of your advocates can join at any time. If it's private only the advocates you add to the promotion can be a part of the promotion.
If this is on and you have call to action on the advocate can personalize the call to action message however they like. If it's off they cannot change the call to action message for their promotion tracking page.
This allows you to turn the triggering of rewards off. You may want to do this if you are ending a contest but not ending the promotion completely and don't want to deactivate the promotion.
An incentive is something a person can win that is visible to encourage them to participate in your promotion. A reward is something a person can win but they only know about it once it's triggered, more of a way to thank them after the fact. There are some scenarios where you may not want to tell people what they can win so you don't cheapen the motivation. However, in some scenarios where it's more obviously a contest you may want to use rewards to overtly encourage people to participate. In some cases you may want to use a mix of the two.